Products
Wireless and wireline operators strive to find newer killer services to enable sufficient differentiation so that they can avoid entering a commodity-priced war. Therefore, most of them are turning to convergent services, that will not only provide sustainable revenues but customer loyalty.
Part of their effort is mainly focused to adapt the faster evolving application life-cycle from internet, which has proven to reinvent it-self during the last decade. Creating new services in the internet arena takes weeks; operators are accustomed to 6 or more months. Fostered by customers, seamless access to services across devices regardless of the access technology has open a new battlefront for service providers. Most applications must offer multimedia and interactivity, such as conference calls or interactive TV.
A service oriented architecture has emerged to bring all these features: the IP Multimedia System (IMS). Throughout IMS technology in conjunction with existing IN platforms, next generation converged communication services can be created, seamlessly offering ubiquitous services. With IMS, service providers must target reductions in; design time, development time, deployment time and testing time. Thereby, service providers can introduce services more rapidly.
Customers are likely to find convergent applications actually to be superior and willing to pay a premium. These applications can be targeted to youth and families who are willing to pay for additional lifestyle services such as multimedia content and messaging, video telephony, and interactive gaming.